CLARITIN FOG BUSTER

THE CHALLENGE:

With Spring quickly approaching, Claritin was looking for a way to engage their core user group ('digital moms') and help keep the brand top-of-mind during peak allergy season. 

THE SOLUTION:

Building on the insight that 'digital moms' are seriously into casual gaming (yes, for real), we created Fog Buster. Targeted rich media banners drove to Facebook where the characters interacted with players and amplified the competition. The idea transformed Claritin's newly adopted 'alert and focused' messaging into a tangible experience, revealing a more approachable, playful side of the brand.