We were asked to create the digital experience for the all new 2010 Range Rover lineup—including official web site, banners and online video components. It may not be as exciting as driving one, but writing about Range Rover can have the same effect. You get to use words like unbridled, cocooning, and facia, along with phrases like elegance need not a paint color and swathes of unparalleled opulence. Good times for a copywriter. It's also excellent vocab practice for conversations I'll be having once I'm named Lord of Windham Castle.