Looking to make headway in a crowded category dominated by two well-established leaders, Zegerid needed to highlight its point of differentiation—namely, two ingredients in one pill. Crazy, I know.
TWO INGREDIENTS. ONE MISSION. HEARTBURN SOLVED.
Special agents Omeprazole and Sodium Bicarbonate showed up on the scene to guide us through these unfriendly waters. When you're in a bitter battle with the burn, these are the guys you want on your side. Working from Heartburn HQ, the pair immediately silenced doubters with their bold announcement of the Zegerid Heartburn Relief Challenge. This aggressive offer was backed by a money back guarantee, so sufferers really had nothing to lose...but their heartburn.
*The actors look exactly alike, so we put their names on t-shirts to avoid any confusion. You're welcome.