Microsoft was looking to increase awareness among leading marketers about the unique solutions and proven expertise they bring to the digital advertising space. Our challenge was to use Advertising Week in New York as a platform to show advertisers that they can still dream big. 


We wanted to let digital marketers experience the capabilities of Microsoft Advertising firsthand. To do this, we decided to make the medium part of the message through an integrated, highly personalized campaign that utilized Bing to reach high level decision makers in a unique way. This allowed Microsoft to show their expertise instead of simply talking about it. Centered around Microsoft's 'Unified Theory of Advertising", the cross-platform experience showed marketers how the company's multiscreen products offered everything they would need to to turn big ideas into successful campaigns. We enlisted the help of two 'Digital Geniuses" from Microsoft to bring the campaign to life.